Closed captioning is the process of displaying
text on a television, video, or other visual screen to provide additional or
interpretative information. It is used as a transcription of the audio portion
of a program as it occurs, including descriptions of non-speech elements.
Closed captioning services include the transcription or translation of the
dialogue, sound effects, relevant music cues, and other relevant audio
information when sound is unavailable or is not clearly audible. This is
helpful when audio is muted or the viewer is deaf or people with hearing
disabilities. Captioning is also helpful when people have to watch videos in
noisy places such as in mass gatherings, train stations, shopping malls,
hospitals, or noisy work places.
Know The Difference
Subtitles and captions are somehow similar but are different in means of
enhancing communication in a visual media. By better understanding the
differences between subtitling and captioning, you can make the right choice as
to which option will best serve your communication needs.
Subtitling is most frequently used as a way of translating an original audio
language into another language so that listeners of other languages can
understand and enjoy it. Foreign films are an obvious example to this, without
the subtitles, English-speaking audiences would be unable to easily follow the
plot of the foreign movie, for instance. Subtitles are best-suited and most
often used for pre-recorded videos, such as movies and TV shows.
Closed captioning on the other hand is more commonly used to aid deaf and
hearing-impaired audiences. Closed captioning is more adaptable to live
broadcasts, such as news broadcasts, sports events, and television shows
broadcasted live. Usually, closed captions appear as white text within a black
box, appearing a second or two after being spoken. Unlike subtitling that only
displays what is spoken by the characters, closed captioning provide a way for
those who may not be able to hear the sounds at all to fully enjoy what he or
she is watching. It includes sounds such as “machinery starting up” to allow
people with hearing disabilities and those who can't clearly hear the audio to
exactly know what is happening.
Closed Captioning For Smart Businesses
The primary goal of closed captioning services is to help different businesses
in expanding their audiences. By adding appropriate captions to a movie, a TV
show, or a video clip for instance, audiences even having the language barrier
or hearing disability would be able to fully comprehend what is shown and can
then enjoy what he or she is watching. This simply means gaining a larger
audience and a better business.
A real-life example would be foreign language films that include captions in
multiple languages have been able to break into global markets, and these
foreign films have achieved high honors in Hollywood. Without the captions,
such films would have had great difficulty gaining such vast popularity and not
to mention making so much money.
When you expand your audience, captions can boost businesses by opening up new
cultural horizons to a greater number of people.
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